Having had this post brought to my attention I expected one thing & instead found this post telling me something exists that he had just heard explained to him at a talk. The first thought through my head was: man, are they behind the times. I first heard about it in this talk given by Jesse Schell early last year, which ends with him describing what amounts to a nightmare scenario of Huxlian proportions. Gamification is the new buzzword term that has been on the lips of business and marketing professionals for the last few months. The idea is that video games are so engaging and have seemingly sprung out of nowhere in such a short amount of time to take our dollars, time and attention. Of course like all buzzwords it is repeated often with little to no understanding of what it is, or why it worked in the first place.