Kun-I Chang, aka Sky Rabbit is an art director based in New York, known for his quirky, fun style and generally weird stuff. The kookier, the better.
The ad for Killzone 2 has been around for a few weeks now and I’ve seen it several times on TV, which means Sony is learning from the LittleBigPlanet marketing debacle that games do not sell themselves. Most other action games seem to follow a similar formula in they show off the gameplay in quick short cuts of high intensity action sequences to loud nu metal music. The Killzone 2 ad takes all those ideas and throws them into a fire. Take a look.