2013 Superbowl Ad Award – Dodge // God Made a Farmer

I have to be honest, I don’t care for most Superbowl advertisements such as the sexist GoDaddy commercials, skanky women dancing around in a club that somehow is supposed to make me want to buy a beer; however there was one advertisement that made me stop, pause, and reflect.

Dodge // God Made A Farmer

I was captivated by the strong visual imagery and striking voice over taken from Paul Harvey radio show commentary. IT tells the story of the American farmer: Strong, Smart, Resilient, Kind, Gentle. The ad takes pride in the farmer and tells a story that many of us who live in concrete jungles have forgotten. Yes, the ad ends with a picture of a dodge ram truck, but that’s it. There’s no “Dodge Runs Deep” slogan to spoil the minimalist ad. It ends quietly, powerfully, and without pretension by giving us a simple message: “to the farmer in all of us”

Dodge - God Made a Farmer

Below is the poem itself if you’re so inclined to read it through:

And on the 8th day God looked down on his planned paradise and said, “I need a caretaker!”. So, God made a farmer!

God said I need somebody to get up before dawn and milk cows and work all day in the fields, milk cows again, eat supper and then go to town and stay past midnight at a meeting of the school board. So, God made a farmer!

I need somebody with strong arms. Strong enough to rustle a calf, yet gentle enough to deliver his own grandchild. Somebody to call hogs, tame cantankerous machinery, come home hungry and have to wait for lunch until his wife is done feeding and visiting with the ladies and telling them to be sure to come back real soon…and mean it. So, God made a farmer!

God said “I need somebody that can shape an ax handle, shoe a horse with a hunk of car tire make a harness out of hay wire, feed sacks and shoe scraps. And…who, at planting time and harvest season, will finish his forty hour week by Tuesday noon. Then, pain’n from “tractor back”, put in another seventy two hours. So, God made a farmer!

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain clouds and yet stop on mid-field and race to help when he sees the first smoke from a neighbor’s place. So, God made a farmer!

God said, “I need somebody strong enough to clear trees, heave bails and yet gentle enough to tame lambs and wean pigs and tend the pink combed pullets…and who will stop his mower for an hour to mend the broken leg of a meadow lark. So, God made a farmer!

It had to be somebody who’d plow deep and straight…and not cut corners. Somebody to seed and weed, feed and breed…and rake and disc and plow and plant and tie the fleece and strain the milk. Somebody to replenish the self feeder and then finish a hard days work with a five mile drive to church. Somebody who’d bale a family together with the soft strong bonds of sharing, who’d laugh and then sigh…and then respond with smiling eyes, when his son says he wants to spend his life “doing what dad does”. So, God made a farmer!

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Fred McCoy

Fred McCoy

I live in the now, darlings. I live in a permanent #selfie. I stare only outwards, because I am a man of outwards thoughts. Twitter / Google+ / Pinterest

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