theory 11 playing cards

Beautiful Artisan Playing Cards & Packaging Design by Simon Frouws

I think we can all agree that beautiful packaging design is as important (sometimes moreso) as the product itself. We’re no stranger when it comes to finding amazingly designed playing cards and we’re happy to share a beautiful artisan playing card set designed by Simon Frouws. This set of playing cards, created for the client Theory11, features hot-stamped foil and embossing on premium board derived from sustainable forests. Custom illustration, numbering and script lettering. Available as a Black Edition, White Edition and Luxury Edition (engraved wooden box with 2 of each deck). Check out the exquisite craftsmanship below and don’t forget to see the rest of Simon’s work at the end.

embossed playing cards

white playing cards

custom design playing cards

Artisan Playing Cards

Artisan Cards

theory 11 playing cards

theory 11 cards

Illusionist David Copperfield picked Artisans as one of his “Necessary Luxuries” in the May 2013 issue of Departures Magazine.


Simon Frouws Design is an award-winning boutique studio specializing in premium wine label design. We have also crafted successful identities and packaging for spirits, tea, coffee, bespoke guitars and luxury playing cards.

Our skilled team strives to produce work that is authentic yet timeless. Our designs adorn over 85 new product lines a year, for companies based in the USA, UK, Chile, South Africa, Spain and France.

Clients include E & J Gallo Winery, Williams-Sonoma, The Wine Group, Diageo, R-Wines, Origin Wines, Spier Wines, Nando’s, The United States Postal Service, theory11 and David Copperfield

Please send queries to [email protected]

If you’re interesting in picking up a set of these awesome playing cards, just click here.

Want to contact Simon for some work you need done? You can reach out to him at simon[at]

Published by

Fred McCoy

Fred McCoy

I live in the now, darlings. I live in a permanent #selfie. I stare only outwards, because I am a man of outwards thoughts. Twitter / Google+ / Pinterest

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