Prada Spring/Summer 2012 Campaign Preview & Predictions

The Prada Spring/Summer 2012 collection is a fresh, eclectic mix of crop-tops, pastel pleats, swimwear that is almost certainly not suitable for use in any kind of aquatic setting, and Asian inspired kimonos. With cars on them. Clearly, to be on trend this season, I must own all of these things immediately.

Prada Spring 2012 - Prada Summer 2012

But the real kicker (no pun intended) of the collection were shoes with downright flames coming off the back! Perfect, I’ve been looking for something to wear to my debut as Sandy in my own personal 2012 revival of Grease…
Prada Spring 2012 - Prada Summer 2012Prada Spring 2012 - Prada Summer 2012

Prada Spring 2012 - Prada Summer 2012
Tell me about it… stud.

But Prada didn’t stop there. After launching their Spring/Summer 2012 line, they released a video this February of models wearing the collection at a gas station, set to the tune of a schizophrenic mix tape featuring Duck and Cover, Tom Recchion, and Tobacco. Take a look…

So that’s where I’m supposed to wear my car-print silk kimono!

Perhaps my favorite takeaway from this video, though, is home girl squatting on a corner in a crotch-baring onesie.

Prada Spring 2012 - Prada Summer 2012
I bought this clutch. Now I can’t afford pants. Deal with it…

In all fairness, I will say that when I have issues with my girlfriends, we all meet at the nearest fueling station wearing our best designer apparel and stare each other down. Prada is definitely hitting on a real truth here…

I must admit though, I found this video slightly disappointing. I’ve always thought that when models congregated at gas stations (especially in fits of pent up anger), they danced and sprayed each other with gasoline.

… Right?

So, let’s recap. Prada’s video definitely struck a cord with me. A few, in fact. It reminded me of the following:

  • Due to rising gasoline prices, I will never actually be able to afford anything from the Prada Spring/Summer 2012 collection.
  • I need to renew my license…
  • I’m going to be wearing crop-tops all summer, I need to start my diet immediately.
  • This video must have taken place in New Jersey, as none of the models actually pumped any gas.
  • I’m desperately craving an orange mocha frappaccino…

It could definitely be worse, though. True, the Prada models were squatting on tires while engaging in mock conflict to tune of a scratchy mix tape, but at least they weren’t dancing with men disguised as Pilgrims.

You might recall Lanvin’s Fall 2011 video, for comparison…

So what do you think of the new Prada video? TELL ME!

Published by

Jessica Novak

Jessica works in fashion and lives and dresses in the gloriously hip East Village. She enjoys color-blocking, denim-on-denim, sample sales, extreme sports, fur in all forms, leopard and spandex (and leopard spandex), tulle and tassels, alliteration, and run-on sentences. Her career highlights include most amazing Yeti impersonation and first person to run a marathon in Jimmy Choos. She also has a thing for the color purple. My Blog: Facebook: Twitter:

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